What are the merits of analysis on today's web?

With the prevalence of search queries as the starting point of many online sessions, search engines are tasked with surfacing the best results or best ads that will satisfy the various user intents behind the search term. Many bloggers who have only recently started a blog or a website often …

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A measure of quality based on page impressions

Keeping track of your backlinks is just as important as building them. That's because SEO relies on the quality of the backlinks your website gets. The more high-quality links you have, the higher you will rank in Google. They won't necessarily hurt your search rankings, but it's better to clean …

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Make sure you know exactly what you're doing with ROI

Google's web crawlers travel around the web via links collecting data about each page, so it's a good idea to regularly audit your external link profile to ensure you aren't sending visitors (or bots) down a dead end street. Just like building a house, you want to set the foundation …

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Which Search Engines use trustworthiness to determine indexing?

A bounce rate is the percentage of visitors who navigate away from the website after viewing only one page. The aim is obviously to have as low a bounce rate as possible. You need to keep people on your website by making multiple pages attractive and intriguing enough that people …

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What can Instagram teach you about 301 redirects

Even before it announced its landmark Mobilegeddon update, Google was more than willing to help webmasters get their sites ready and functional for mobile devices. It's not about choosing between on and off-page SEO, that would be like having to choose between a foundation or a roof for your house …

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