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Last but not least, with optimized images you increase your chance to rank high on Google images, which can generate additional traffic for your website. Examples include backing up claims made, providing a link to further explanation of a topic briefly mentioned, or linking to off-site resources a reader may …

Keeping track of your backlinks is just as important as building them. That's because SEO relies on the quality of the backlinks your website gets. The more high-quality links you have, the higher you will rank in Google. They won't necessarily hurt your search rankings, but it's better to clean …

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As recommendations from peers become more prominent online, the influence they levy will weigh more heavily into activity on search and social sites combined. For this reason, it's wise to start thinking of your company or organization's fans as extensions of your inbound marketing team. Sitemaps let search engines know …

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